DENTSPLY
SIRONA

DENTSPLY SIRONA

As the world’s largest manufacturer of professional dental products and technologies, Dentsply Sirona has built its global reputation on solutions and platforms that empower dental professionals to provide best-in-class care for their patients.

From endodontic files, drills, and composites, to orthodontic implants and SureSmile® Clear Aligners, Dentsply has come to be recognized as the global go-to in the world of dentistry.

X-SMART PRO+® SOCIAL MEDIA

Dentsply Sirona was set to launch a table top motor like no other on the market. Not only was the X-Smart Pro+ the first to market with a built-in Dynamic Accuracy® apex locator for root canals, but unlike other brands, it was designed with the unmatched speed, torque, and control to run even the most demanding reciprocating and rotary files—including competitor brands. So how do you sell a state-of-the-art machine that is designed, engineered, and manufactured in Germany?

“Performance“ of course.

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X-SMART PRO+® BROCHURE

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SURESMILE® SOCIAL + BANNER CAMPAIGN

When it comes to providing patients with the smile they want,  why do clear aligner brands only talk about the big reveal? 

With SureSmile® Aligners, the moments in between can be something to smile about too. With added comfort, less office visits, fewer refinements, shorter treatment times, and more predictable outcomes, SureSmile® is the clear aligner experience that will make you smile every moment of your treatment journey. 

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SURESMILE® SOCIAL ANIMATED GIFs

Three, festive, animated GIFs were created in celebration of the holidays and New Year’s Eve, and posted to Dentsply’s social channels.

“THE FULL SPECTRA” CAMPAIGN

Restorative dentistry regularly requires the use of composites and shading to rebuild damaged teeth. Often, dentists will use whatever multitude of products they have on-hand, with no real affinity for any specific brand—their only preference being the viscosity of a composite and how it handles.

Dentsply sought to change this by creating a single system of composite handlings, viscosities, and color shades that can be easily mixed and matched. Spectra® ST pushes the limits of what a composite family can accomplish—providing dental professionals with a full balance of everything they need to achieve success.

SPECTRA® PRINT/POSTERS

We designed the print campaign to reflect an art exhibition—marrying Spectra’s “perfect balance” of products, with the artful craft dentists employ when sculpting dental composites. Gallery art cards included.

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SPECTRA® IN-OFFICE POSTERS

Sales reps love handing out branded swag. But let’s be real, “artful” or not, would a dental practice REALLY want to hang an ad in their office? They would if the payoff was rewarding. So with that, we revitalized a decades-old trope.

Whether it’s a dental or medical practice, you can’t stroll through a back office these days without still seeing dated affirmation posters lining the walls. So, we sought to replace them with brand new ones—only these showcase affirmations the staff would appreciate.

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SPECTRA® HCP SOCIAL MEDIA

We targeted dentists on social with static, animated, and carousels.

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SPECTRA® BROCHURE

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SPECTRA® SELLSHEET

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“RESTORE YOUR LOVE” CAMPAIGN

Lengthy procedures can really eat into a dental practice’s profit margins. After all, the less patients a dentist has time to see, the less income there is. Nowhere is this issue more prevalent than with Class II restorations.

Intensive. Complicated. Unpredictable. Class II restorative care accounts for a sizable portion of a practice’s business, yet it leaves little monetary incentive. So, while dentists may have loved Class II’s in the controlled settings of dental school, that affection quickly goes away in a real-world setting. Thankfully, there’s Dentsply.

Efficient and predicable. Simplified and streamlined. Dentsply Sirona’s complete, seamless approach can restore their love for Class II Restorations.

CLASS II PRINT

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BANNER ADS

DIGITAL BROCHURE + SALES SHEET

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ART DIRECTION: Husani Barnwell (Group Art Supervisor)