VOYR Platform

Developed as an innovative entertainment platform and "the ultimate backstage-pass," VOYR sought to go beyond tabloids and entertainment news—granting subscribers exclusive content and behind-the-scenes access to their favorite icons like never before.

Primed to make a big splash with one of the most anticipated events of the year, VOYR collaborated with Kayne West and Jay-Z for a successful beta launch during their precedent-setting Watch The Throne Tour.

In addition to VOYR's ongoing virtual VIP access and capitalizing on our partnership with Jeep, Superfans were encouraged to participate in a "Journey To The Crown Sweepstakes" for a once-in-a-lifetime chance to go on-the-road with the tour.

VOYR Case Study

Episode 1: Kanye West & Jay-Z (Behind The Scenes)

Kanye West & Jay-Z -- Behind The Scenes @ The Watch The Throne Tour (Episode 1) Kanye talks about who he would like to be at his funeral and the legacy he would like to leave behind. Appearances from Raekwon, French Montana and more.

The Story Behind Kanye's Givenchy Kilt

Cool Or Weird??

Press Coverage:

ART DIRECTION: Husani Barnwell (ACD / Art Director)